Whole Foods Market Inc. officials, coming off of consecutive quarters that have disappointed investors, said Wednesday that the company plans to make a major announcement in September that could see the company stake a larger claim in the burgeoning, digital-driven grocery delivery industry.
The news, hinted at by Whole Foods' Co-CEO Walter Robb during a conference call with analysts, is part of a larger strategy to better communicate with customers who may have stopped shopping at the organic grocer, or those who have not yet set foot inside a Whole Foods (Nasdaq: WFM) due to the company's perceived "Whole Paycheck" reputation.
"We recognize we can do a better job at reaching customers who have lapsed or who are not currently customers," said Robb, after Whole Foods' released its third quarter earnings report that saw shares dip in early after-hours trading on lowered guidance and disappointing comparable-store sales.
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