Whole Foods Leads Green Brands
November 2, 2012 | 1 min to read
Whole Foods Market is the top green brand according to the 2012 Green Brands Survey, conducted by Landor Associates, a brand consulting and design firm, and Penn Schoen Berland, a research and communication firm.
The retailer led the list based purely on consumer perceptions. Other top 10 brands are: Waste Management, Johnson& Johnson, St. Jude Medical, Walt Disney, Google, General Electric, Kimberly-Clark, Procter & Gamble and Whirlpool.
The brands were measured across a wide array of general and environmental attributes, including “strong brand,” high quality,” “good value,” “is a green company,” “is an environmental leader,” and“has environmentally friendly products.” Consumers also provided insight into their green purchasing habits and their perception of brand packaging and the impact of green advertising.
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