Wake Forest Business School To Launch Retail Marketing Center

Wake Forest University Schools of Business will unveil a new Center for Value Delivery this weekend at the Grocery Manufacturers Association Executive Conference in Colorado.

The schools have developed the center to collaborate with manufacturing, retailers and other partners in the retail industry on the data-driven study of retail marketing with a goal of providing innovation in the field. Inmar Inmar Latest from The Business Journals TBJ's inaugural Healthiest Employers honors 15 firms for wellnessBargain business: Inmar boosted by digital coupons, pharmaCarolina Logistics buys Dallas company Follow this company , SymphonyIRI Group and John Whitaker, founder of Inmar, are founding sponsors of the center.

"The Wake Forest Center for Value Delivery Innovation will provide a unique combination of knowledge creation, channel partner collaboration and leader cultivation — something not found anywhere else today," said Steve Reinemund, dean of Business for Wake Forest University, in a statement.

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