Boulder, CO – Sunflower Farmers Market, the full-service natural and organic grocer famous for “serious food at silly prices,” will open its first store in the California market on May 11, 2011 at 7:00 a.m. The new location, at 424 Roseville Square, will celebrate its grand opening with extra-special savings, exciting giveaways, kids’ activities, vendor booths and more.
Sunflower Farmers Market currently has 33 stores throughout six Southwestern states, but this is Sunflower’s first foray into California. The new store will also give the local economy a boost by bringing at least 100 jobs to Roseville.
“We’re incredibly excited about opening our first store in California,” said Sunflower CEO, Chris Sherrell. “We look forward to bringing affordable, quality, healthy options – from local produce to our newly re-packaged private label line – to Roseville and the surrounding communities.”
Sunflower Farmers Market presents a fresh take on grocery shopping by offering customers affordable all-natural and organic products. Sunflower’s goal is clear in the company’s motto, “Serious Food…Silly Prices.®” The new Roseville location will continue this concept by offering fresh, local produce, all-natural meats and seafood, a large bulk selection, plus natural living health and wellness products, all at the lowest possible prices.
Roseville’s grand opening festivities will begin with a ribbon-cutting ceremony at 6:45 a.m. Doors will open at 7am.Grand opening events will continue throughout the day with terrific savings in every department. It will be a day of fun for the whole family, including:
· A FREE reusable shopping bag filled with healthy groceries for the first 200 customers to make a purchase, valued at over $50
· A FREE reusable grocery bag with purchase to the first 10,000 shoppers! (one per customer)
· Live music
· Vendor booths
· Kids’ activities
· Great grand opening specials
In addition, the new store will also continue Sunflower’s commitment to eco-friendly practices and initiatives. The market utilizes energy efficient light fixtures and occupancy sensors, recycled and refurbished equipment, cases and fixtures, and water-saving devices like sensor operated sinks and a hot water reclaim tank.
To learn more about Sunflower Farmers Market, please visit http://www.sunflowermarkets.com. For interviews with Sunflower CEO Chris Sherrell, please call the contacts listed at the top of this release.
About Sunflower Farmers Market
Sunflower Farmers Market (www.sunflowermarkets.com) is a rapidly growing chain of full-service grocery stores offering consumers the highest-quality natural and organic products at the lowest possible price. The company, founded in 2002, is a pioneer in developing the emerging value segment of the natural and organic foods retailing industry. They have remained true to their motto “Serious Food…Silly Prices®” since the market’s inception. The company has 33 retail stores located throughout Colorado, Arizona, New Mexico, Nevada, Utah and Texas.
Source: Sunflower Farmers Market
