Save A Lot Recognized for Private Label Campaign

ST. LOUIS – Save A Lot, one of the largest value focused grocery chains in the U.S., today announced it received a Golden Penguin Award for its Private Brand Campaign for frozen food. The award is given out by the National Frozen & Refrigerated Foods Association (NFRA). This award recognizes a sustained campaign promoting a private brand(s) during the promotion period utilizing at least two forms of digital or print communications or in-store execution. Submissions included examples of ads, display photos, screenshots or other visual or audio items.

Congratulations to all the team members involved in this achievement.

Other retail chains winning NFRA recognition include Brookshire Brothers, Ctown and Bravo Supermarkets, Rouses, Associated Grocers, Weis Markets, Mackenthun’s Fine Food, Chris’ Food Center, Harps Food Store and Houchens Food Group.