Reinhart Foodservice Partners With Avocados From Mexico

DALLAS – Reinhart Foodservice and Avocados from Mexico (AFM), today announced they have joined forces to bring ripe avocados right to your operation’s doorstep. AFM, which represents the always in season fruit, will now be packaged under Reinhart’s Good Roots Produce™ brand, offering operators fresh, convenient products all year round.

“Since we unveiled Good Roots, we’ve seen a tremendous amount of positive feedback from our customers,” says Rob Ondrus, Reinhart Produce Category Director. “By joining with AFM, we’re able to broaden our commitment to provide the freshest, high-value products all year round. AFM has seen much success in the last year, and no doubt our customers will be clamoring to add this item to their menus going forward.”

Reinhart launched Good Roots Produce in 2014 and offers versatile, wholesome produce solutions from the ground up as well as consistent quality for today’s operator. AFM provides 60% of the world’s avocados, all of which are grown in Mexico and have a four-season bloom. Together, AFM and Reinhart can satisfy consumer cravings by delivering fresh Haas avocados under the Good Roots label no matter the season.

“The combination of AFM’s quality avocados produced by our experienced growers, state-of-the-art packing, and transportation systems make this the perfect match for us and Reinhart,” said Mark Garcia, Director Food Service Marketing, Avocados From Mexico.

For more information regarding this exciting partnership visit Avocados from Mexico at www.avocadosfrommexico.com and to learn more about Reinhart please visit www.RFSDelivers.com.

About Avocados from Mexico

Avocados from Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Dallas.

About Reinhart Foodservice

Founded in 1972, Reinhart Foodservice, L.L.C. is one of the most progressive and efficient broadline foodservice distributors in the United States. The company provides fresh produce, proteins, ingredients, supplies and equipment to customers across the U.S. from 31 distribution centers. Reinhart serves every segment of the food industry from independent and chain restaurants to schools and healthcare facilities and is committed to the highest levels of customer service, providing its customers with menu planning assistance, nutrition services support, an extensive lending library, TRACS® Direct order entry and foodservice management software and training, weekly specials and educational seminars. Reinhart’s original mission of delivering exceptional high-quality products, personal service and value to its customers is stronger than ever today.

Source: Avocados from Mexico