NEW YORK — Foodservice Landscape in the U.S.: Chain Limited-Service Restaurants, a new report from Packaged Facts, analyses the industry and consumer trends shaping the highly competitive fast food environment, focusing on the quick-service, fast casual, and snack and beverage restaurant segments. Key content includes:
· Studying the degree to which 26 different factors influence consumers’ decisions to go to a “fast food restaurant” and which are the most important factors in that decision, with accompanying demographic analysis and industry responses/examples.
· Guest traffic analysis for quick-service restaurants and snack and beverage restaurants, with daypart and chain vs. independent share, including 2008-2013 QSR guest traffic trending for the segment’s key consumer groups, and a strong focus on HH income trending by restaurant brand, including leading LSR beef/burger, chicken, pizza, and fast casual chains.
· Limited-service restaurant menu trending, focusing on menu item penetration by restaurant segment, including depth of menu items, limited-timed offers, mini-size menu items, top proteins, preparation methods, and beverages.
· Health and wellness trending, including calorie count trends and impact; healthy menu claim trends; clean food trends; kids’ menu health; and healthful restaurant concepts to watch. We also present analysis of two consumer groups with divergent views regarding the importance of nutritional value, regular exercise, healthy diet and weight management. We gauge their restaurant, health and diet preferences, and the relationship to their restaurant brand choices.
· How technology trends are shaping the limited-service restaurant industry, with a focus on increasingly mobile consumers and emerging mobile payment technologies.
· Studying the impact of macro-economic drivers on limited-service restaurant industry growth, including an economic forecast through 2014, with supporting macroeconomic analysis; the effect of HH income and employment trends on limited-service restaurants;
· A market size and forecast through 2015 for full-service restaurants, limited-service restaurants, cafeteria/buffets and snack/beverage establishments;
Foodservice Landscape in the U.S.: Chain Limited-Service Restaurants also provides analysis of leading restaurant brands operating in four limited-service restaurant segments: snack and beverage, quick service, fast casual and cafeteria/buffet. For each brand, the report assesses competitive differentiation;
· Baskin-Robbins, Dunkin’ Donuts, Jamba Juice, Starbucks
· Burger King, Chick-fil-A, KFC, McDonald’s, Pizza Hut, Sonic, Wendy’s
· Chipotle Mexican Grill and Qdoba
· Old Country Buffet
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About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn, Twitter, Google+, and on our blog: http://packagedfacts.blogspot.com/
Source: Packaged Facts
