The Horticulture Council of Eastern Africa (HoCEA) has been launched to strengthen the region’s horticultural sector. Tanzania’s Jacqueline Mkindi, CEO of the Tanzania Horticultural Association (TAHA), has been named the council’s first Chairperson.

HoCEA was started to drive growth and address challenges in the region’s horticultural sector. These include market access, pests and diseases, logistics, financing, climate change, and compliance. The council aims to enhance East Africa’s global competitiveness through strategic initiatives and regional collaboration.

Tanzania’s Jacqueline Mkindi, CEO of the Tanzania Horticultural Association (TAHA), has been appointed as the council’s first Chairperson. This appointment highlights Tanzania’s leadership role in advancing the horticultural industry.

Read more at TanzaniaInvest.com.