From Health-Empowering Practices to More Eco-Smart Products, Explore the Top Trends Shaping Wellness, Beauty, Home Essentials, and Cooking for the Year Ahead
LAKEWOOD, Colo. — Natural Grocers®, America’s Nutrition Education ExpertsSM and the nation’s largest family-operated organic and natural grocery retailer, has unveiled its highly anticipated Top Trends for 2025. Now in its ninth year, the list highlights expert predictions on the emerging products and practices set to shape the year across four key categories: Health and Wellness, Body Care and Beauty, Food and Beverage, and those that are Ecologically Thoughtful.
For the 2025 predictions, Natural Grocers’ expert Nutrition Education team—including Registered Dietitians and Certified Natural Foods Chefs—joined forces with its purchasing, marketing, and analytics teams. This dynamic collaboration combined deep research, consumer insights, and trend analysis to craft a forecast that’s as informed as it is exciting.
“At Natural Grocers, we’re always eager to see how evolving trends inspire healthier, more sustainable lifestyles,” stated Raquel Isely, vice president of Marketing at Natural Grocers. “Each year we sift through evolving shopping habits and cutting-edge research to pinpoint the trends that will shape the way we live, eat, and care for ourselves in the year to come.
“For 2025, we’re seeing a focus on simple, yet thoughtful choices that prioritize wellness and the planet—like making blood sugar-friendly habits part of everyday life, exploring ocean-inspired body care, and embracing high-quality, globally-inspired proteins. These trends aren’t just exciting—they’re impactful, and some can make fabulous, practical holiday gifts! Whether it’s a functional, natural skincare product geared towards men, a regenerative agriculture-friendly treat, or a product that helps kick forever chemicals out of the home, there’s something meaningful for everyone on your list this season.”
NATURAL GROCERS’ TOP TRENDS FOR 2025
Natural Grocers’ Top Trends for 2025 are organized into four key categories: Health & Wellness, Body Care & Beauty, Food & Beverage, and Ecologically Thoughtful, encompassing a total of twelve trends. The expert team has included its “Try This Trend” feature, offering ideas and products for those eager to dive in and explore. For the third consecutive year, the company has also introduced a Bonus Trend—a unique highlight that connects and complements the entire lineup. The full list of trends is outlined below, with each category linked to detailed insights, product recommendations, and supporting research on the company’s website.
- Blood Sugar Hacks Become Daily Habits
- Nose-to-Tail Eating Becomes Doable
- Balancing Inflammation Becomes Key for Mental Health
- Natural Deodorants Are Better Than Ever!
- Men’s Grooming is Booming
- Ocean-Inspired Body Care Makes a Splash
- We’ll Double Down on Limiting High Omega-6 Oils
- It’s All About Protein, in Quantity and Quality!
- Our Taste Buds Will Go on a Global Tour in the Grocery Aisles
ECOLOGICALLY THOUGHTFUL TRENDS
- The Heat is on to Define Regenerative Agriculture, and We’re Stepping Up
- We’ll Act with Simple Gestures to Support Soil Health and Pollinators
- We’ll Kick the Forever Chemicals out of Our Homes
*BONUS TREND*
Cultivating Biodiversity Becomes a Priority
Natural Grocers will highlight these trends online and across their social media platforms throughout December. They will also be featured in the January edition of Natural Grocers’ good4u Health Hotline® magazine, available in both online and print formats.
- To learn more about Natural Grocers’ Nutrition Education Experts, click here.
- Click here for Natural Grocers’ Top Trends 2025 Media Kit.
- For media samples or press requests, please contact kmacarelli@naturalgrocers.com.
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers’ flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its “Commitment to Community” and “Commitment to Crew”. In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations.
