Kroger Co. is evaluating a new self-checkout technology from Fujitsu that it says reduces checkout times, improves customer experience and reduces operational costs.
Live product demonstrations are taking place from Jan. 10 to Jan. 13 at the National Retail Federation Convention in New York City.
Kroger (NYSE: KR) is testing the new technology in a limited number of stores, according to a news release. The Cincinnati-based grocery chain is working with Northrop Grumman Corp.’s business unit, Adaptive Optics Associates, and is in discussions with Fujitsu to commercialize the Advantage Checkout system for use in Kroger stores.
“We are currently evaluating and looking to expand the Advantage Checkout into additional Kroger stores to determine its ultimate potential. The response from both customers and associates has exceeded our expectations,” Chris Hjelm, chief information officer of Kroger, said in a news release. “We continue to see a steady increase in use of our Advantage Checkout lanes. Customers are making repeat trips and choosing the Advantage Checkout because of its many enhancements to the shopping experience.”
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