Kroger Shuts Down Remote Online Grocery Operations in Austin, San Antonio and Florida
March 29, 2024 | 1 min to read
Kroger’s online grocery delivery operations in Austin, San Antonio, and Miami are closing after failing to meet success benchmarks, despite efforts and support from new customers. This move comes after the launch of their 350,000-square-foot facility in Southern Dallas in 2022, which was intended to serve these areas with robotics-driven e-commerce fulfillment. Kroger's spokeswoman, April Martin, acknowledged the disappointing results from their hub operations.
Kroger’s 350,000-square-foot facility that opened in Southern Dallas in 2022 was feeding Austin, San Antonio and Oklahoma City.
Kroger’s online grocery delivery operations in Austin, San Antonio and Miami are shutting down.
The supermarket chain’s experiment to fill online orders from hub operations created in cities where it doesn’t operate stores started in 2022 along with its new robotics-driven e-commerce fulfillment centers.
“Despite our best efforts, including the support from new customers, learnings from other locations and the incredible work of our associates, the Miami, Florida, San Antonio and Austin, Texas facilities did not meet the benchmarks we set for success,” said Kroger spokeswoman April Martin.
To read the rest of the story, please go to: The Dallas Morning News