Wal-Mart may call itself the "Low Price Leader," but the nation's largest grocer, The Kroger Co., says it's making its own stand on pricing, significantly lowering the costs of thousands of items in its Nashville-area stores starting Wednesday.
"This has been an initiative of The Kroger Co. for several months, so now we're rolling it out in (Nashville)," said Kroger Nashville spokeswoman Melissa Eads. "These are not items that are on sale just this week; they are new everyday low prices."
Middle Tennessee Kroger shoppers are getting a break that the chain's customers lost in other markets where the new lower prices have been introduced, though — the double coupon policy will remain in effect here. In the other markets, the lowering of prices was accompanied by discontinuation of the policy of doubling the value of manufacturers' coupons at Kroger stores.
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