EMERYVILLE, Calif., (June 14, 2010) –Jamba Juice (NASDAQ:JMBA) announced today that it will provide fans with an extra dose of summer feel good with $1 Superfruit Smoothie Day and the debut of its Summer Feel Good Super Specials including a menu of daily deals and a daily Feel Good Hour. Taking place all day on June 16, the $1 Superfruit Smoothie Day will encourage fans to load up on antioxidants and fight off free radicals by ordering one of its tasty, Sixteen size Superfruit smoothies, for just a buck!
On the heels of the launch of the Superfruit platform, Jamba Juice fans can choose from a variety of flavors loaded with an antioxidant punch including, Super Yumberry, Berry Yumberry All Fruit™, Açaí Super-Antioxidant™, Pomegranate Pick-me-up™ or Pomegranate Paradise™ All Fruit ™ smoothies. Nutritious, made with whole fruit and an excellent source of Vitamin C, Jamba Juice Superfruit smoothies are a delicious and better-for-you way to get through the warm, summer days.
Encouraging fans to find fun new ways to eat better during the short summer months, the Summer Feel Good Specials will provide value-packed, Monday through Friday deals on a variety of Jamba Juice® products. For those who love the goodness of fruit and the greatness of granola, Ideal Meal Monday will offer a good source of protein and fiber with Ideal Meals™ (like the new Yumberry Topper) for just $3. On Thirsty Tuesday, pick up your favorite sixteen oz All Fruit™ smoothie for $3. Made with real, whole fruit and juice Jamba Juice All Fruit™ smoothies provide a flavorful burst of fruit and are an excellent source of Vitamin C. Get the fiber you need with Wake Up Wednesday—oatmeal made with slow cooked, organic steel cut oats with your choice of topping for only $2!
For those looking to get an end of week boost, Jamba Juice introduces Tasty Thursdays where coffee and tea smoothies are available for $1 off Original size. The new Coffee Craze™ and Mocha Mojo™ smoothies—creamy treats blended with nonfat frozen yogurt and organic coffee—are a delightful afternoon pick-me-up, or a refreshing way to put some zing into your morning routine. And finally, on Foodie Friday Jamba will offer $3 California Flatbreads™ (at participating locations) and $1 Baked Goods with the purchase of a menu drink.
“We are always looking for creative ways to make our fans feel good,” said Susan Shields, Chief Marketing Officer, Jamba Juice Company. “During the summer months when people are eating healthier, we wanted to provide them with some super special deals and delicious new products. Our $1 Superfruit Smoothie Day and weekday Feel Good Specials are a great opportunity for fans to learn about the power of Superfruit and try better-for-you, tasty products at an affordable price.”
In addition to the Weekday Feel Good Menu, Jamba Juice will offer a weekday ‘Feel Good Hour’ when customers can get a free upsize from Original to Power. Taking place Monday-Friday from 5-7PM, the Jamba Juice Feel Good Hour will let fans enjoy more of the smoothies they love—all with no artificial flavors, no artificial preservatives, no high fructose corn syrup and 0g trans fat, at the same price.
The Summer Feel Good Menu and Feel Good Hour will be available for a limited time at participating Jamba Juice locations.
Source: Jamba Inc.
