Idaho Potato Commission Mourns Passing Of Jef Pryor, Foodservice Regional Director/Southeast

Eagle ID —Jeffrey (Jef) Pryor, Idaho Potato Commission (IPC) Foodservice Regional Director for the Southeastern US, passed away in Little Rock, Arkansas after a brief illness. Since 2012, Pryor covered a 17-state territory for the IPC calling on foodservice distributors and operators and produce houses. His tenure with the IPC capped a 40-year produce career that started with Dillaha Fruit Company in Little Rock. He moved on to Ben E. Keith, Sysco, and Performance Foods, expanding his network and adding professional responsibilities along the way, before joining the IPC.

The Idaho Potato Commission valued Pryor’s contributions to the foodservice marketing team. Vice President of Foodservice Don Odiorne recalls, “Jef was a great match for the IPC marketing program and mandates. Warm and genuine, he personified southern grace and hospitality, and he knew every key player in his territory. We will miss him, his spirit, and dedication to Idaho® Potatoes.” The IPC is making a donation to Pryor’s favorite charity–a dog rescue organization–in his memory.

About the Idaho Potato Commission?

The Idaho Potato Commission is a state agency that is primarily responsible for expanding the markets for Idaho-grown potatoes through advertising, promotion and research. The Commission also protects the use of the “Idaho® potato” and “Grown in Idaho®” seals, which are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho. For more information, visit www.idahopotato.com.

Source: Idaho Potato Commission?