How Is Technology Changing Grocery Shopping?

This year’s U.S. Grocery Shopper Trends study took a deep dive into the world of technology to understand how the evolving digital world is changing how Americans shop for food and how that may impact food retailers. On the surface, when we decided to explore this, we thought we could add a few more questions to our survey and that would cover the subject. But the list kept growing as we realized how pervasive technology is in the relationship between shoppers and their grocery purchases.

Yes, depending on how you ask the question, about one-third of shoppers have purchased groceries online. But, technology has embedded its tentacles into so many aspects of food shopper-retailer interactions. Let’s take a look at some of the ways:

Grocery Lists

Many of us still make that paper and pencil list, even online shoppers still do this. But we are now also using digital tools and services for lists in general and those specifically for groceries, along with list services offered by our grocery store’s website or app.

To read the rest of the story, please go to: Food Marketing Institute