Here’s How Much You’re Actually Paying For ‘Free Shipping’ On Blue Apron
June 23, 2017 | 1 min to read
When you shell out $60 for a box of Blue Apron, you're paying for a few things. Food, of course — much of it organic, non-GMO and humanely raised. Those cool, glossy recipe cards, which lay out what you're about to make.
But the real reason meal kits are so expensive has little to do with what's in the box. Industry analysts estimate that between 20 and 30 percent of the price of a meal kit is spent just getting it to your house.
Those boxes are heavy, after all — and many travel long distances. They must always arrive on time and in pristine condition.
To read the rest of the story, please go to: Washington Post