BAYONNE, NJ / Landover, MD – Baltimore, home to one of the largest and most vibrant Jewish communities in the United States, will soon see a surge in the variety of new and traditional kosher products available on the shelves at most Giant Food stores in the area.
The Hyattsville, MD-based grocery chain is rolling out an expanded kosher selection at approximately 150 stores just in time for the Jewish High Holidays. Promotional pricing starts in late August and most stores will have special Rosh Hashana end caps or displays.
Giant’s kosher push is supported by its long-standing partnership with KAYCO (www.kayco.com) – the country’s leading purveyor of kosher food – and distributor A&L Foods. Mike Schlicker, head of Giant Food’s Specialty Food Program, said, “Our goal is to bring the consumer a wide range of products, not just for the holidays, but every day. We have the selection and a promotional program that is unmatched in our marketplace.”
“KAYCO’s robust synergy with Giant Food and A&L has elevated the shopping experience for Baltimore’s kosher consumers,” said longtime Kayco executive Harold Weiss. “Our extensive portfolio of recognized brands allows us to create strong programs that drive sales – which positions Giant as the one-stop choice for kosher in Baltimore.”
Category growth, competitive pricing, and consumer demand are the impetus behind Giant’s expanded focus on kosher foods, according to Giant’s Category Analyst, Brooke Coyle. “Our Orthodox and traditional Jewish consumers are looking for quality, convenience, and variety. KAYCO has the widest selection of the beloved favorites they grew up with as well as an innovative line of trendy, gourmet-forward brands for today’s healthier lifestyles.”
KAYCO is the leading distributor of kosher food in America. Family owned since 1948, the category leader offers more than 5,000 quality products from over 150 trusted brands including Manischewitz, Gefen, Tuscanini, Tirat Zvi, Elite, Kedem, Goodman’s, Yehuda, and Lipton.
New products for Rosh Hashanah 2020 include Tuscanini sodas in elegant glass serving bottles, an ideal hostess gift, Prigat clear juices, a healthier alternative to sugary drinks; Zeta Oil flavored olive oils from Italy; and a wide assortment of gluten-free snacks, pantry staples, frozen foods, refrigerated foods, drinks, and culinary items.
Kayco (www.kayco.com) is the leading Kosher food distributor in America, with a variety of brands and products available at supermarkets, independent grocers, kosher food stores and natural food stores throughout the USA.
