The beef checkoff's Northeast Beef Promotion Initiative partnered with the Pennsylvania Beef Council to launch the 2013 "Get Served" Sysco Philadelphia sales incentive contest March 1. Sysco Philadelphia marketing associates from southern New Jersey and metro Philadelphia competed against each other for the "Most Valuable Player" title by logging the greatest percentage increase in beef sales. District sales managers also competed for the title of "Most Valuable Coach" if at least 75 percent of the marketing associates from their district met and exceeded their base sales goal.
The contest concluded on March 31, and resulted in 1.878 percent growth in overall beef sales.
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