EL SEGUNDO, Calif.– Fresh & Easy this week is launching a full-scale marketing campaign inviting customers to discover an all-new Fresh & Easy. Since transferring to new ownership in November, the company has reinvigorated the brand and its stores with the aim of being the anytime, anyway, anywhere solution for getting healthy, convenient and affordable food.
The marketing campaign will include radio, outdoor, digital and social media elements running in all markets. Campaign materials can be seen at http://itsabouttime.freshandeasy.com. The campaign is centered on Five Pillars that differentiate Fresh & Easy as new kind of market designed for modern consumers:
1) Affordable Organics
Everyone has the right to enjoy great tasting organic food at an affordable price. And with the launch of our Wild Oats brand, now you can replace your entire pantry with natural and affordable solutions.
2) Handmade in our Kitchen
All of our freshly prepared food is hand-picked, hand-chopped and handmade by our chefs in a kitchen just like yours – only bigger.
3) Delivered Fresh Daily
It’s about time your food got to the market the same day you did. Which is why we deliver our food at its peak freshness every single morning.
4) No Hidden Unpronounceables
If it has our name on it, you know for certain it has no artificial colors, flavors, or any other hidden nasties.
5) Meal Solutions
Whether you’re looking for a quick bite or a gourmet meal, we have hundreds of delicious prepared meals to satisfy any appetite.
“Our goal with this marketing campaign is to welcome shoppers to see the new Fresh & Easy,” said Mike Evans, Fresh & Easy’s Head of Marketing. “We set out to make our stores and our brand fresher, easier and more relevant to modern consumers who are looking for healthy, convenient options.”
About Fresh & Easy
Fresh & Easy operates 167 stores in Arizona, California and Nevada. All of Fresh & Easy’s products, including the freshly prepared meals, are made with the highest-quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. For more information about Fresh & Easy, visit www.freshandeasy.com and follow the company on its journey on Twitter www.twitter.com/freshandeasy and Facebook www.facebook.com/freshandeasy.
Source: Fresh & Easy
