EL SEGUNDO, Calif. In response to customer feedback, Fresh & Easy Neighborhood Market is introducing more gluten-free products, adding new shelf labels to call out notable gluten-free items and is making a list readily available of all products in the store that are made without gluten-ingredients.
Fresh & Easy is expanding its range of gluten-free products over the next few months by introducing popular brand items, such as Soafella baking mixes and Glutino snacks. Fresh & Easy also carries many own-brand products that naturally do not contain gluten in addition to not having any artificial colors, flavors, or added trans fats.
Fresh & Easys Customer Service team reports gluten-free as the number one dietary request from customers. It was this feedback that led the company to look closely at its gluten-free offerings. Fresh & Easy currently offers hundreds of products made without gluten-containing ingredients and plans to continue growing this range.
Were excited to give our customers what theyve been asking for by expanding our range of gluten-free products and making them easier to find in our stores, said Denise Webster, Food Scientist at Fresh & Easy. Whether people are suffering from Celiac Disease or just want to cut gluten out of their diet, Fresh & Easy is a place where they can get great tasting, affordable food made without gluten-containing ingredients.
Many gluten-conscious people have shopped at Fresh & Easy and reported back to the company that they didnt know where to find the items they were looking for. In response, a complete list of all products made without gluten-ingredients can now be found at the stores Kitchen Table and on the companys website, www.freshandeasy.com/glutenfree. Specific gluten-free products will also be highlighted on the shelves with eye-catching maroon and green labels. Fresh & Easy plans to sample gluten-free products at the Kitchen Table for customers to enjoy in the near future.
Source: Fresh & Easy Neighborhood Market
