CookUnity Acquires flavrs, Powering a New Video-First Food Ordering Experience
December 18, 2025 | 4 min to read
New York City – CookUnity, the world’s first chef-to-you service that delivers meals from Michelin-starred restaurateurs, James Beard winners, and TV superstar chefs, has taken another significant step to connect people with legendary chefs through the acquisition of flavrs: the pioneering shoppable-video platform dedicated to immersive food discovery.
As short-form video becomes the dominant way people explore recipes and restaurants, consumers increasingly choose what to eat based on the stories, craft, and creativity behind food, not just the food itself. With flavrs, CookUnity will become the first meal-delivery platform to integrate a video-first discovery experience, bridging this cultural appetite for rich chef content and the ability to tap a button and have that exact food delivered to your home. This integration turns chef-created content into a dynamic commerce layer that enhances discovery, strengthens engagement, and drives both conversion and retention.
CookUnity’s celebrity chefs in New York City are already using flavrs to bring consumers behind the scenes of their iconic meals. Chef Aarthi Sampath reveals how she dreamed up her signature biryani, and Chef John DeLucie gives hot takes on his favorite pasta shapes (and the ones he’d never cook with!). By weaving storytelling into the ordering experience, CookUnity is deepening the connection between chefs and the people who love their food. Each video is linked to real-time menus, nutrition information, and user preferences, so subscribers can move seamlessly from inspiration to purchase.
“We’ve always leveraged technology as a catalyst for creativity at CookUnity. With this new shoppable-video experience, we can inspire food lovers to explore the incredible world of flavors our community creates. It’s a powerful step toward making culinary discovery as exciting and personal as the meals themselves”, mentioned Mateo Marietti, Founder & CEO, CookUnity.
“From the moment we met Mateo and the CookUnity team, it was clear we shared the same vision, a deep love of food, community, and empowering creators,” said Alejandro Oropeza, Co-founder and CEO of flavrs. “Together we can build the category-defining food platform, where chefs and creators can share their craft, tell richer stories, and inspire millions of eaters to try new cuisines.”
This acquisition builds on CookUnity’s strong momentum. The company recently secured up to $250 million in non-dilutive funding from General Catalyst to accelerate customer growth and chef partnerships, and continues to scale profitably with more than 75% year-over-year growth in the number of chef crafted meals delivered to CookUnity customers. With new celebrity and award-winning chefs constantly joining the platform, like Chef Marcus Samuelsson, flavrs’s technology unlocks even greater opportunities for CookUnity to live their mission of bringing “Chefs to the People.”
About flavrs flavrs is a first-of-its-kind shoppable video platform that blends premium food content with real-world commerce, allowing food lovers to watch, shop, and eat in one seamless experience. By pairing videos from the world’s top chefs and food creators with direct shopping capabilities, flavrs turns culinary inspiration into action. Founded by YouTube’s former Head of Growth Alejandro Oropeza and Google engineer François Chu, flavrs was named People Magazine’s Top Food App (2023) and recognized as one of Fast Company’s “World’s Most Innovative Companies” (2024).
About CookUnity (US)
CookUnity is America’s first chef-to-you meal delivery platform distinguished by the belief that passionate chefs are essential to producing truly great food. The company empowers world-class culinary talent (including Michelin-starred chefs, James Beard Award winners, and Food Network stars) to share their gourmet meals with the masses through its weekly subscription, with over 50 million meals served to date. Every handcrafted dish is delivered fresh in sustainable packaging and ready to eat in minutes—giving discerning diners an elevated solution that’s convenient, nourishing, and affordable. Since 2016, CookUnity has grown to eight kitchens delivering to households across the U.S. and Canada, offering 300+ weekly menu options, and supporting 180 chefs who earn an average of $850K a year.