If Greensboro were to send Trader Joe’s packing, it would be one of the few communities in the nation to spurn the popular purveyor of quirky products.
In the faddish world of retail marketing — at least for the time being — getting a Trader Joe’s ranks right up there as a hallmark of community cachet.
The possibility of landing a Trader Joe’s prompted one Arizona city to kick in $2 million last year to help a developer lure the trendy grocer, triggered a rivalry between Texas neighborhoods vying to host Dallas’ first “TJ’s,” and spurred one soon-to-be mom in Kansas to pace the arrival of her bundle of joy so she wouldn’t miss a Trader Joe’s grand opening.
“They come to town and pretty much dictate the rules, if you want to have a Trader Joe’s,” Mayor Marlin Kuykendall of Prescott, Ariz., said of the California-based grocer.
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