Burger King is trying to eat into McDonald's supersize breakfast business, with a morning meal designed for kids.
Starting Monday, the Miami-based fast-food company will offer an egg-and-cheese sandwich, apple slices, calcium-fortified apple juice and a toy for $3.38.
The new menu item comes at a time when McDonald's Corp. is being criticized for its Happy Meals. Health advocates have attacked McDonald's, saying toys offered with Happy Meals reinforce unhealthy eating among children. The fast-food giant has noted that its children's menu includes healthy options, including white meat chicken nuggets and apple slices.
Burger King's kids' breakfast meal has 410 calories. McDonald's doesn't offer a kids' menu for breakfast. Its Happy Meals range from 390 to 700 calories, depending on the choices made. Burger King's meal choices for children range from 330 calories to 820.
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