Bringing The Supermarket Of The Future To The Present

The raspberries on the shelves at the South Bay Target recently were uniform in appearance — plump and pink and sealed in tidy plastic boxes. Perched in the middle, however, a simple red-and-white sign pointed out a difference.

On the left were pints of berries that had arrived in the Dorchester store that same day, priced at $3.99. To the right, fruit that had been on the shelf for four days, offered at a 50-cent discount.

It was a simple experiment, aimed at testing whether consumers would trade freshness for price. But this trial run was just a small part of a larger movement that is reshaping one of our most common and consistent shopping experiences: the supermarket.

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