SANTA MARIA, CA – Bonipak, one of California's leading produce growers, provided lettuce to several high profile restaurants during Produce Marketing Association's Fresh Summit in Atlanta, Georgia to promote their company and the convention. The promotion included table tents and buttons for the "Bonipak Wedge" salad.
"We are always looking for ways to optimize our marketing efforts. Tradeshows are a cornerstone of Bonipak's marketing and it's important to figure out what we can do to leverage our attendance," said Mitch Ardantz, managing partner of Bonipak.
Bonipak said they wanted to use an innovative promotion to raise awareness of their booth during the conference. In addition to general advertising for their booth and restaurant placement of their product, the Bonipak sales team took their clients to participating restaurants to showcase their product in use.
Participating restaurants included Ruth's Chris, Pitty Pat's Porch, Pacific Rim and Azio. The restaurants featured the "Bonipak Wedge" throughout the weekend, as well as used Bonipak iceberg and romaine lettuce in various other dishes.
"This was one of the first promotions we have done of this type… and it was great to partner with Bonipak. The wedge salad is one of our signature dishes so it was important to maintain the Ruth's Chris brand standards. [Bonipak] provided a superior product that was a perfect fit for our menu, making the wedge promotion a great success," said Stephanie Tobben, spokesperson for Ruth's Chris.
All restaurants saw a high number of attendees from the Fresh Summit conference over the weekend.
"We like to promote produce companies and give back to them as much as they give to us," said Alika Rose, public relations and marketing manager at Pitty Pat's Porch.
Bonipak is dedicated to providing their customers with the freshest and highest quality produce. Started in 1932, Bonipak's vision includes controlling the entire supply chain of growing, packing, processing and shipping. Bonipak is located on the Central Coast of California in the Santa Maria Valley. For more information, visit: http://www.bonipak.com.
Source: Bonipak
