NEW YORK– Blue Apron, the pioneer of the meal kit industry in the U.S., expands its ready-to-eat category with the launch of Prepared & Ready meals, available to order now for weekly shipment starting January 8, 2024. Customers can enjoy increased flexibility, from meal kits to single-serving prepared meals, for ultimate convenience and variety. The Prepared & Ready menu will continue to expand in 2024.
Prepared & Ready chef-crafted meals are delivered fresh and ready to reheat in a microwave within minutes. Each meal is nutritionist-approved, pre-made and non-frozen, and brings quality ingredients with decadent flavors to mealtime without the prep. At launch, customers can choose from over 16 Prepared & Ready options with additional brand-new recipes and meal categories to be released throughout the year.
“Our new category of Prepared & Ready meals opens up the opportunity for Blue Apron to become a one-stop shop for its customers,” said John Adler, Blue Apron’s Senior Vice President of Physical Product. “Now, we’re able to provide customers with multiple convenient meal solutions for a variety of occasions. From when they’re tight on time, but are seeking a freshly prepared meal, to cooking dinner for the family with our traditional meal kits, or looking for a convenient, seasonal offering for the holidays.”
Blue Apron’s Prepared & Ready meals let customers jumpstart their wellness goals for the New Year, with a variety of well-balanced options to choose from each week, like Carb Conscious, 30g or more of Protein and 600 Calories or Less. The recipes feature signature Blue Apron sauces, seasonal produce, vegetarian options and meats prepared sous vide, a French technique that locks in flavor and freshness for a tender and juicy result.
“We saw a significant opportunity within the ready-to-eat category—62% of customers were interested in subscribing to a service with more than one meal solution—and most importantly, customers expected quality to remain consistent across all Blue Apron products, which we are delivering on,” continued Adler.
Prepared & Ready meals include staple Blue Apron pantry ingredients and a variety of brand-new items, like southwestern-style turkey carnitas, riced cauliflower and broccoli, and quinoa. Menu options include:
- Salmon & Riced Broccoli with Pesto & Feta Cheese
- Southwestern-Style Turkey with Brown Rice & Monterey Jack Cheese
- Buffalo-Style Chicken with Mashed Potatoes & Vegetables
- Chicken & Quinoa Grain Bowl with Feta & Vegetables
- Italian-Style Grilled Chicken with Sweet Potatoes, Pesto & Almonds
- Korean-Style Kimchi Rice with Scrambled Eggs & Veggies
Blue Apron’s Prepared & Ready meals will be available to order now as part of a subscription through the website and mobile app, or without a subscription starting on January 8, 2024 through Blue Apron’s Market. Prepared & Ready will also be available to purchase at Wonder stores in New York and New Jersey at the end of January.
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed meals that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is focused on bringing incredible recipes to its customers, deepening its commitment to its employees, continuing to reduce food and packaging waste, and addressing its carbon impact. Visit blueapron.com to learn more.
