When Publix opened the upscale Greenwise grocery store in South Tampa, managers expected affluent foodies, environmentalists and health-focused organic food devotees.
After opening day, those very shoppers came ready to spend regularly gobbling up high-tier tuna filets at $30 per pound, organic vitamins at $36 per bottle, exotic Romano cheese at $42 per pound and wine at $100 to $300 per bottle.
But something else happened along the way.
Greenwise managers found that affluent shoppers also craved items of a decidedly downscale type: Hot and crispy fried chicken, Dora the Explorer birthday cakes and bubbly Coke from a soda fountain at lunch.
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