Albertsons is going to launch a digital marketplace for small or young brands, the owner of the Safeway and Von's grocery chains announced on Tuesday.
The effort comes as retailers more and more are looking to data to help guide their buying decisions. It also comes as grocers increasingly focus on the local or upstart brands that shoppers now often prefer. With so many new brands popping up, though, it can be difficult early on to identify which products will be successful.
"If you're a small player with a very good product or a big consumer packaged goods company with a small unit, you will struggle to get the attention of some of our larger banners," said Narayan Iyengar, senior vice president of digital marketing and e-commerce at Albertsons.
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