AI Startup Wellio Is First Acquisition For Hub Under Kraft Heinz Food Tech VC Fund Evolv

Kraft Heinz has acquired AI food tech startup wellio as the initial participant in a new digital innovation hub – the Evolv Group, which will operate under the umbrella of the company’s $100 million venture capital fund, Evolv Ventures.

Incubated by the food and agtech-focused venture foundry and investment holding company, The Production Board, wellio is an AI food tech company that provides the services of a personal nutritionist, chef, and shopper through a single platform.

Recognizing that a subscription model does not always suit every consumer’s needs, users can tell wellio the ingredients they have on-hand, and the company can deliver the rest of an meal’s ingredients within two hours. Using AI, the company can make automated decisions for its users based on desires for certain brands, fresh ingredients, nutritional profiles that align with different health and dietary needs, and minimally processed foods. Over time, wellio’s technology learns each customer’s preferences to provide a more custom experience.

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