Pelion, SC; July 2, 2010 –Effective July 1, Walter P. Rawl & Sons is moving forward with a new corporate look highlighted by their updated WP Rawl logo.
For three generations, dating back to 1925, the Walter P. Rawl family has expanded from being a local greens grower, to being a vertically integrated grower/shipper/packer/processor of fresh greens and vegetables throughout the Eastern region of the United States.
Ashley Rawl, Director of Sales & Marketing at WP Rawl commented, “Our new image signifies our continued organizational growth, while staying true to our farming roots. We have always used the Rawl name as our brand and we know that it has recognition in the industry. We believe that the visual emphasis on the Rawl family name will help bring even greater focus to our continually expanding line of products.”
The new logo focuses on a field and the rising sun as a reflection of the organizations tagline, ‘our business is growing’. This tagline aligns with the companies continued focus on vertical integration.
Rawl closed by saying, “The beauty of a multi-generation business is the ability to merge new and existing ideas. It’s exciting to be a part of something with firm ties to its history, but with a progressive eye to the future.”
Dating back to 1925, Walter P. Rawl & Sons, is a third generation family farm which has grown to become a grower/shipper/processor, specializing in year round bulk and value-added leafy greens and vegetables in the RAWL Brand®, Nature’s Greens® and Versatile Veggies™ brands.
Source: Walter P. Rawl & Sons
