Philadelphia, Pa. – Unifrutti of America, Inc, a Philadelphia-based major importer and domestic distributor of fresh produce, has announced that it will refresh its brand identity, including a name change to Tastyfrutti International, Inc. this July. Since its inception in 1984, the company has been recognized for integrity, traditional alacrity and consistent trade practices.

The newly coined Tastyfrutti International, Inc. continues its commitment to provide safe high quality produce and superlative service to North American consumers at competitive prices, while ensuring profitable grower returns to sustain seamless supply and category growth. Working with both domestic and international growers together with top North American retailers, wholesalers, food services and brokers, Tastyfrutti International, Inc. effectively meets U.S. consumer produce demands and maintains stakeholder and customer satisfaction.

Tastyfrutti International, Inc. will remain the same trusted partner with the capacity to procure a continuous supply of safe, wholesome fresh fruit products through FDA and USDA compliance and certifications from PrimusLabs, the American Food Safety Institute and Global Good Agricultural Practice (GAP). The company’s exporters and domestic growers have and will continue to consolidate international food safety requirements, incorporating a program of recorded systematic procedures to grow top-grade fruit in a sustainable way.

“Our mission has always been to add value for our customers and growers through concentrated marketing, product advancement and innovation.” said Tastyfrutti International, Inc. Founder and Chief Executive Officer Andreas Economou. “While our name will be changing, our focus on conducting business with integrity and delivering premium products and service will in no way be affected.”

Tastyfrutti International, Inc.’s complete rebrand will include a refreshed name and logo as well as a new website, where visitiors can learn more about the company, its products and people. For more information visit www.tastyfrutti.com.

About Tastyfrutti International, Inc.

Founded in 1984, Tastyfrutti International, Inc. is a global importer and domestic shipper of high quality fruit produce, distributing throughout the United States and Canada. Tastyfrutti is compliant with the Federal Food Safety Management Act (F.S.M.A.), endorses the Socially Accountable Farm Employers program (S.A.F.E.) and is an advocate of the Produce Traceability Initiative (PTI). The company is a valued Trading Member of the Blue Book Produce Reporter Company, United Fresh Fruit Association and a founding member of the Dispute Resolution Corporation of Canada. Tastyfrutti International is a recipient of the Red Book Business Character Award, among several honors for charitable contributions, community service and industry sponsorships. For more information visit www.tastyfrutti.com.

Source: Tastyfrutti International, Inc.