Trucco's Rebranded Kiwistar Kiwifruit At The NY Produce Show & Conference

Bronx, NY – Trucco is thrilled to announce the re-launch of its KiwiStar brand. KiwiStar has been on the market for almost 15 years and has recently undergone a complete rebranding with updated logo, new design and consumer-friendly packaging. All of our new packaging highlights three easy steps for consumers to eat kiwifruit: “Slice. Scoop. Enjoy.” The KiwiStar brand has grown significantly over the years and we have extended the brand across a variety of kiwifruit offerings. Not only, do we have a KiwiStar brand for conventional kiwifruit, but we have also designed a KiwiStar Organic line, and a KiwiStar Gold line. At Trucco, we have seen a significant increase in demand for both gold kiwifruit and organic kiwifruit, so we decided to use the success of our KiwiStar brand to highlight these items. Trucco looks forward to revealing their new brand to consumers and has plans to support the brand through a social media campaign, demos and promotions.

About Trucco

A.J. Trucco began in 1937 amid the aisles of the old Washington Produce Market in downtown Manhattan. In 1965, Salvatore Vacca bought the company and relocated to the Hunts Point Terminal Market. For three decades, he grew and transformed the company into a successful enterprise. In 1999, he partnered with Nick Pacia and together they continued A.J. Trucco's long tradition of importing and distributing Italian chestnuts. They have also expanded the company's list of available commodities to include kiwifruit, citrus, grapes and figs, as well as a wide array of dried fruits and nuts.

Source: Trucco