Tony Freytag Joins F&S Fresh Foods Executive Team

VINELAND, New Jersey — F&S Fresh Foods appointed Tony Freytag as chief strategy officer and a member of the senior leadership team. 

In this role, Freytag will work with the executive team to help shape the company’s strategic direction and accelerate profitable growth across fresh produce and other value-added food categories.

Freytag, co-founder and former executive vice president of Crunch Pak, is recognized as a produce industry pioneer for his work in developing the $700 million apple-snack category. He is also a prominent industry advocate, previously serving as chairman for the United Fresh Produce Association board among other positions with International Fresh Produce Association.  In 2014 in he was named Produce Man of the Year by The Packer.  

“Tony has been a leading voice in increasing produce consumption and industry advocacy throughout his career,” said Sam Pipitone, company CEO.  “He has deep industry relationships, brand partnership expertise and the strategic insight needed to support our expansion, innovation, and market access.” 

Prior to Crunch Pak, Freytag had experience in retail and other fresh produce companies.  An alumnus of the University of Texas, he views the next step is his professional life as a welcome creative challenge. 

Freytag said, “I know I have a great deal to contribute to the produce industry.  The industry is evolving and new partnerships and opportunities are emerging across categories. 

“F&S has strong momentum, a broad and compelling portfolio, and a clear vision for growth. I’m excited to join the company and help shape what comes next.” 

About F&S Fresh Foods

Founded in 1981, F&S Fresh Foods is a family-owned, full-service fresh food manufacturer headquartered in Vineland, New Jersey. The company has a national footprint with seven processing facilities across the country and a portfolio that includes fresh-cut fruits and vegetables, bagged vegetables, sliced apples, salsas, and a wide range of freshly prepared deli products, including sandwiches, meal kits, and deli salads.

F&S Fresh Foods produces both private label items and licensed products under nationally recognized brands such as Green Giant Fresh and Mott’s. Guided by a mission to improve lives “from farm to family,” the company is committed to innovation, operational excellence, and providing fresh, convenient solutions that support healthy lifestyles. Its integrated supply chain ensures consistent quality, food safety, and dependable delivery to millions of consumers each day. Rooted in generations of farming tradition, F&S Fresh Foods continues to grow as a trusted partner across the fresh food industry.