INDIANAPOLIS, Indiana – The start of a new year is an ideal opportunity to share dialogue with consumers about healthy living, wellness, and the consumption of fresh produce. For the second year in a row, The Produce Mom® has teamed up with industry brands and community organizations to offer the #HealthyNewYear Twitter event.
“I love hosting Twitter events! This is a unique opportunity for consumers to connect with The Produce Mom Family of Partners and organizations such as The Partnership for a Healthier America,” said Lori Taylor, The Produce Mom. “Together we will empower consumers to stick with their New Year’s resolutions and make 2015 a year of healthy achievement.”
The National Watermelon Promotion Board is anxious to participate as a host of the annual event. Stephanie Barlow, Senior Director of Communications elaborates: “#HealthyNewYear will be our first event with The Produce Mom. Watermelon is full of fiber, antioxidants, vitamins and amino acids. An ideal healthy snack and always in-season, watermelon is 92% water! We are eager to share these tips and more during Wednesday’s event. It is an honor to team up with The Produce Mom; we love her authentic voice and consumer reach!”
The Partnership for a Healthier America and Playworks, organizations dedicated to promoting childhood wellness in America, will join The Produce Mom and her partners as event hosts. “The Produce Mom has made a lasting impact on her hometown community through the Find Your Favorite educational program. Eating fruits and vegetables is an essential part of a child’s healthy lifestyle,” says Marc McAleavey, Executive Director of Playworks Indiana. “Playworks applauds The Produce Mom & her Family of Partners for opening this very important dialogue focused on healthy living. Our organization is thrilled to be part of the Twitter event; we look forward to sharing our perspective about the power of play!”
The Produce Mom’s social media parties, promotions and contests typically reach more than one million consumers. During their time slot, The Produce Mom’s Twitter events often rank among the top 10 national trending topics on Twitter. The hour-long parties receive nearly 3,500 posts to the party-specific hashtag. The Produce Mom’s 2nd Annual #HealthyNewYear Twitter Party will boast of a lineup of the following industry brands & influencers:
- The Produce Mom, @TheProduceMom
- Chadwick Boyd, @ChadwickBoyd
- Earthbound Farm Organic, @EarthboundFarm
- Josie’s Organics, @JosiesOrganics
- Nature Fresh Farms, @Nature_Fresh
- North Bay Produce, @NorthBayProduce
- Partnership for a Healthier America, @PHANews
- Playworks Indiana, @PlayworksINDY
- Sage Fruit Company, @SageFruit
- Tanimura & Antle, @TAProduce
- National Watermelon Promotion Board, @WatermelonBoard
All are welcome to participate in the event, which will take place on Twitter at 9pmEST / 6pmPST on Wednesday, January 14, 2015. Please join the conversation by using the hashtag #HealthyNewYear.
About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.
As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.
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Source: The Produce Mom®
