The Masser Family of Companies Returns to the New York Produce Show and Conference
November 26, 2025 | 3 min to read
BOOTH # 219 December 2-4, 2025, at the NYC Javitz Center
Sacramento, PA – Masser Family of Companies will highlight a new product line of convenience potatoes this year, in addition to the full assortment of Side Delights® varietal potatoes, at the New York Produce Show at the Javitz Center in New York City, December 2-4, 2025. MFC will be joined by leading Pennsylvania value-added potato facility, Keystone Potato Products, and the Pennsylvania Co-operative, distributor of Penn’s Own® brand of fresh potatoes.
“Attendees to this year’s show can be among the first to check out the new line of Side Delights® convenience potatoes at booth #219,” said Tiffany Readinger, VP of Sales and Category Management at MFC. “We are proud to showcase innovative convenience-focused potato products that are designed to surprise and delight the busy, time-stressed potato consumer.”
MFC, Keystone, and PA-Cooperative represent the majority of the Pennsylvania potato industry, with the collective ability to better serve retailers and meet the foodservice and institutional needs of all package sizes in the Northeast.
Presented by the Eastern Produce Council and Produce Business magazine, the New York Produce Show and Conference is a 3-day event featuring networking opportunities, a one-day trade show with over 400 companies, educational sessions, and tours of local retailers, wholesalers, foodservice distributors, urban farms, and unique eateries.
The Side Delights® portfolio includes a variety of nutritious, convenient, and economical potato products to stock the pantry, prepare quickly, or enjoy anytime. For more information on Side Delights® and the Masser Family of Companies, visit MasserSpuds.com, FreshSolutionsNet.com, and SideDelights.com.
ABOUT MASSER FAMILY OF COMPANIES: Founded in 1970 by Sterman Masser. Sterman Masser, Inc. is a grower, packer, and shipper of potatoes located in Schuylkill County, Pennsylvania. In 1984, the business transitioned to Keith & Helen Masser. In 2008, their son, David Masser, was named President of the company. David was joined by his sister, Julie Masser-Ballay, in 2009 as Vice President of Administration. Today, Sterman Masser, Inc. employs more than 400 team members in agricultural, packaging, logistics, sales, and customer service positions. The potato packaging and warehouse operations pack and distribute over 350 million pounds of potatoes annually. Sterman Masser, Inc. is part of the Masser Family of Companies, which includes Masser Logistic Services, Keystone Potato Products, and Lykens Valley Grain. Sterman Masser is also a founding member of Fresh Solutions Network® (FSN). FSN is the exclusive supplier of Side Delights® potatoes and onions. FSN is a group of family-owned potato and onion growers and shippers who help fresh potato and onion buyers grow their categories, maximize category investment, and increase sales.