Tasteful Selections To Launch Fourth Quarter Of Yearlong Fresh Campaign

Bancroft, Wis. – Tasteful Selections®, a specialty potato brand from RPE Inc., launched the fourth quarter of its yearlong Fresh campaign, November 5. The campaign provides insights and inspiration revolving around healthy, nutritious recipes and kitchen tips for more confident meal preparation.

“Tasteful Selections best-quality bite-size potatoes transform everyday meals into family favorites by adding nutrition, versatility and variety,” said Tim Huffcutt, marketing director for RPE, exclusive marketer of category leader Tasteful Selections.

Twelve new recipes will be available from recipe developer Amee Livingston of the Amee’s Savory Dish blog. These delicious and family-friendly recipes will be available in a downloadable, sharable e-cookbook at http://www.tastefulselections.com/bringfreshhomefortheholidays.

Over the course of the yearlong campaign, more than 50 recipes, videos and blogs are being introduced to help experienced and novice healthy food enthusiasts bring fresh home for the holidays.

A value added marketing plan is in place for all customers including custom-created pre-filled shippers, social media graphics and content, recipe cards, blog posts from Nutritionist and Registered Dietitian Cynthia Sass, informative infographics and videos and much more!

Buyers, merchandisers and produce managers will receive more information by contacting their RPE sales representative for details.

About Tasteful Selections

Tasteful Selections, LLC is a vertically integrated family-owned collection of farms— pioneering and leading the bite-size potato category. To ensure their high standards of quality, flavor and freshness, Tasteful Selections owns and operates the entire process of planting, growing, harvesting and packaging. Field to fork fresh in every bite.

About RPE

RPE, a second-generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.

Source: Tasteful Selections