Tasteful Selections Brand Makeover Energizes Baby Potato Category

Arvin, Calif. — Tasteful Selections, in partnership with RPE Inc., announces the comprehensive rebrand of its full line of bite-size potatoes to better align its market-leading position with organizational core values while responding to customer and consumer expectations.

Since coming to market in 2010, Tasteful Selections has been a pioneer and leader in the bite-size potato category — unmatched in scale of operations and owning the entire planting, harvesting and packaging process.

“I cannot think of a more exciting time for Tasteful Selections,” said Russell Wysocki, president of RPE, the exclusive sales and marketing partner of Arvin, Calif.-based Tasteful Selections. “With multiple facility and acreage expansions over the last eight years and this rebrand, Tasteful Selections has become the company we all knew it could be, growing to meet demand while responding to consumer preference toward convenience items and smaller pack sizes.”

The brand makeover, according to RPE Marketing Director Tim Huffcutt, includes a complete packaging redesign involving more than 100 SKUs, introduction of multiple new flavors among a full lineup of mini sweet and bite-size round potato Season & Savor trays and a reconfigured websitefor meal inspiration as well as innovative packaging and merchandising solutions.

Careful consideration, Huffcutt, said, was given to every aspect of the Tasteful Selections brand makeover, including how color and photography help differentiate items on grocery shelves to maximize sales.

“Our retail customers,” he said, “understand better than anybody that, first, shoppers eat with their eyes. 

“The Tasteful Selections bite-size potato packaging incorporates vivid colors coupled with images of simple ingredients and appetizing prepared dishes to help time-pressed shoppers transform everyday meals into family favorites.” 

Meanwhile, Tasteful Selections packaging callouts emphasize ease of preparation for amateur and professional chefs everywhere. 

Huffcutt added that retail buyers, food service customers and consumers alike appreciate the even cooking and consistent culinary experiences made possible by Tasteful Selections exacting quality standards across the planting, growing, harvesting, packing and shipping supply chain. 

The brand launch will occur over several weeks, with a new Tasteful Selections identity revealed and new products and a comprehensive packaging lineup debuting at the Produce Marketing Association (PMA) Fresh Summit Oct. 19-20 in Orlando, Fla. 

Tasteful Selections will showcase its new look and offerings at PMA Fresh Summit in Orlando, Fla. — at RPE booth number 163. 

About Tasteful Selections

Tasteful Selections, LLC is a vertically integrated family-owned collection of farms— pioneering and leading the bite-size potato category. To ensure their high standards of quality, flavor and freshness, Tasteful Selections owns and operates the entire process of planting, growing, harvesting and packaging. Field to fork fresh in every bite.

About RPE

Category leader RPE is a grower/shipper of year-round potatoes and onions, providing category innovation and retail solutions as the exclusive sales and marketing partner of Tasteful Selections and its best-quality, bite-size potatoes.

Source: RPE