Tajin Seasonings Celebrates Its 30th Anniversary
October 16, 2015 | 2 min to read
Houston, TX – Tajin Seasonings was launched in Guadalajara, Mexico in 1985 as the vision of President Horacio Fernandez. He and his family enjoyed the long held tradition of seasoning fruits and vegetables with mild chili peppers, lime and salt in Mexico, but he wanted to put more confidence in that Mexican tradition; something more convenient – Tajin Seasonings was born.
Great care was taken in establishing the perfect dry seasoning mix. A myriad of testing was done until the ultimate combination was found. Initially Tajin was sold exclusively in Mexico and a loyal brand following quickly began. In fact, the unique Tajin bottle shape has one of the highest recognition factors of any brand in Mexico. Liquid versions of Tajin were produced as well as Tajin Habanero Seasonings.
Tajin started exporting to the United States in 1993; primarily to Hispanic focused stores across the country. Now, 22 years later, Tajin is distributed across North America to ethnic, local, regional and national retailers and in club stores. It is primarily sold in produce departments due to its popularity as a seasoning for fruits and vegetables.
In 2006, Tajin started exporting to Central America and Europe as their fan base continued to grow. In 2010, Tajin introduced Sazon Tajin, a seasoning that is used for soups, broths, meats and more. Further exports continued over the years including to Asia in 2011 and to Africa in 2012.
The Tajin ‘recipe’ had a slight but important change in 2011, when they started utilizing sea salt instead of regular salt. A low sodium version was introduced in 2011.
Tajin is imported into the U.S. by Mexilink, Inc. located in Houston, TX. Mexilink is an importer of popular traditional and leading brands from Mexico.
According to Tajin CEO, Aldo Fernandez, “We are proud to be celebrating our 30th year. What started as a family passion for great food has turned into an international company. We love to encourage consumers to eat healthier through fresh fruits and vegetables and take great pride in the fact that consumers worldwide enjoy their favorite produce items each and every day seasoned with one of our many Tajin products.”
Tajin is 100% natural, and is known for its combination of world-class Mexican chilies, lime juice and sea salt. Tajin Clasico is their best-selling item worldwide. It is available in 5.0oz and 14oz bottles and in 0.14oz and 0.05oz sachets. Other products include a Low Sodium version, Habanero, Sazon, regular snack sauce, mild snack sauce, Chamoy and Pulpajin, their first candy item. To learn more, visit them at www.tajin.com.
Tajin Seasonings will have a booth in the Mexico Pavilion at the Produce Marketing Association’s Fresh Summit event in Atlanta, GA. 10/23-10/25.
Eric Patrick of the Grant J. Hunt Company represents Tajin on North American alliance projects. Over the years partnerships have been created on a number of different promotions with the likes of Del Monte, Sunkist, Stemilt, Borton Fruit, Chelan Fresh, World Food Products (Tajin Corn Nuggets), Stone Ridge Orchards (Chili-Lime Tajin Cherries), National Mango Board, Pear Bureau Northwest, New York Apple Commission, Kingsburg Orchards, National Watermelon Board, Farmington Fresh, Reichel Foods, Zuckerman Produce, Robinson Fresh, Taylor Farms, JBJ Foods and many more. Patrick was awarded an Award of Excellence for Alliance Strategies at Tajin’s annual meeting. For more information visit www.grantjhunt.com
Source: Tajin Seasonings