Los Alamitos, CA — The lull between the Super Bowl and Easter often leaves grocery stores and shoppers looking for a bit of retail excitement—making it the perfect time to leverage that treasure hunt mentality and introduce new tropical favorites like dragon fruit.
Dragon fruit is no longer just for summer, in fact, 42% of shoppers said they would like to buy dragon fruit year-round1. With this in mind, Frieda’s has created attention-getting, limited-edition ElastiTags® that showcase the different varieties of dragon fruit, including Honey Dragons and Snow Dragons. These tags make it easier for shoppers to know what the fruit will look and taste like on the inside and they give consumers a reason to try both varieties.
“Promoting multiple varieties through inviting, bountiful displays is key right now, as shoppers are visiting stores less but stocking up when they do shop,” says Cindy Sherman, director of marketing innovation & insights at Frieda’s. In fact, a recent survey from Deloitte Consulting found that 54% of shoppers said they are visiting stores less frequently than before, with most only going to the store once every two weeks2.
Merchandise the two varieties together, alongside citrus favorites like sumo mandarins and pixie tangerines, to increase dollar ring. Or, add some excitement to your tropicals table with an eye-catching display of dragon fruit, jackfruit and pineapples for a vibrant and fun display.
Frieda’s has strong supply of these two dragon fruit varieties from Ecuador and they will be available until the end of April.
Contact your Frieda’s account representative today for merchandising suggestions, including our colorful 3-tier shipper, that maximize your sales per square foot.
Source:
1 C&R 1,000 person study, February 2020
2 Deloitte Fresh Food Consumer Survey, 2020
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.
