SunFed's Brett Burdsal And Matt Mandel Join Tour de Fresh 2016

RIO RICO, AZ – As support continues to grow for the popular Tour de Fresh event, Rio Rico, Arizona-based SunFed is announcing that the company will sponsor two of its own for the annual ride. Vice President of Marketing, Brett Burdsal, and Vice President of Operations, Matt Mandel, are joining the team for the 2016 ride from Napa Valley to Monterey, California. Over the three-day challenge, July 26-28, the riders will cover more than 150 miles of ground on their way to the PMA Foodservice Conference.

“Tour de Fresh is truly a cause that we can get behind and support. The event aligns with our vision of helping to provide healthy food to the next generation and create a produce-passionate group of influencers,” Burdsal says. “Giving children access to healthier eating options at a young age will help them form great habits they can carry throughout their lives.”

Brett and Matt are both first time participants in the event and hope to rally more industry members to join the 2016 ride.

Presented by The California Giant Foundation, this program brings together all sides of the fresh produce industry for the four-day cycling event that raises funds to benefit the Let's Move Salad Bars to Schools campaign. Tour de Fresh has successfully placed more than 100 salad bars since its inception in 2014.

“There are opportunities to reach the younger generations at an earlier age and create more awareness around the versatility of produce and the health and flavor benefits available to all,” Mandel says. “Simply exposing them to different produce options informs them of the variety of different choices they have beyond traditional produce staples.”

To support Brett and Matt, and all the other Tour de Fresh riders, please click here. http://www.tourdefresh.com/riders.php

About SunFed

Headquartered in the high desert of southern Arizona near Nogales, we are a fresh produce company with a passion for providing the highest quality fruits and vegetables, produced by the world’s finest growers. This passion and our commitment to developing FRESH INNOVATIONS have earned us a reputation for providing fruits and vegetables with extended freshness and consistent flavors, textures and colors. We are proud to be an industry leader in food safety, which is a culture ingrained throughout our company and backed up by technology, packaging and processes. We employ a team of food safety specialists who have set the highest standards in the fresh produce industry and then administer internal audits to ensure that we’re meeting or exceeding them.

Source: SunFed