Growing fan favorite, PAZAZZ delivers excellent flavor and exceptional shelf life from multiple growing regions
Elgin, Minn. – This National Apple Month, Honeybear Brands, a leading grower, packer, shipper, and developer of premium apples, is welcoming visitors to Booth 2071 at the International Fresh Produce Association show Oct 19 and 20 as a strong Pazazz apple crop prepares to hit retail shelves.
“We’re seeing robust crops across all our orchards, including those on both coasts and the Midwest,” says Don Roper, vice president at Honeybear Brands. “This means strong supply for retailers and delicious fruit on hand for shoppers at the lowest landed costs .”
Coming Soon
The new crop of Pazazz will be released later this month, with supply coming from Washington, the Midwest, New York and Nova Scotia. For the second year in a row, Honeybear Brands will provide Pazazz from Chilean orchards insuring that year round space on the deck is giving shoppers a delicious, fresh experience.
A Longer-Lasting, Fresher & Tastier Apple
Pazazz apples, with their sweet and tangy flavor, explosive crunch and high red color, have become a favorite among apple aficionados; part honeycrisp and part giddy-up! Retailers can rest assured they are providing shoppers with a flavorful and crunchy variety that lasts throughout the winter and spring months, long after other varieties have faded. And domestic orchards and packing facilities stretching east to west provide quick, packed-to-order freshness and shorter travel times.
“Pazazz’s exceptional storage capabilities provide increasingly improved flavor for shoppers seeking a fresh, delicious-tasting apple throughout the year. Plus, they get the benefit of their fruit coming closer to home,” said Don Roper, V.P. of Sales and Marketing at Honeybear Brands.
Strong Marketing Support
Honeybear Brands is putting Pazazz front and center with retailers and shoppers promoting the natural mood boosting effects of an apple a day .
Social media campaigns feature food bloggers’ custom content throughout the Fall, Winter and Spring, leveraging key dates such as Eat a Red Apple Day, Thanksgiving, and May Mental Health Month. For a third year, Chef Elle Simone of America’s Test Kitchen lends her support to Honeybear Brands’ partnership with the American Institute of Cancer Research during February’s National Cancer Prevention Month.
About Honeybear Brands
Family owned and operated for more than forty years, Honeybear is a dual hemisphere grower, packer, shipper and importer of apples, pears and cherries year-round. A pioneer in the commercialization of Honeycrisp, the company has been an industry leader in responsible, sustainable growing practices and land stewardship for many years. Honeybear Brands is a wholly owned subsidiary of Wescott Agri Products. For more information about Honeybear, visit www.honeybearbrands.com and follow us on Facebook.
Pazazz™ and Honeybear® are trademark of Wescott Agri Products.
