South Africa’s Stonefruit Industry Launches Third Annual Consumer Promotion in the USA

PAARL, South Africa – Hortgro, an organization that supports and represents the deciduous fruit producers of South Africa, announces its third annual “Endless Plum Possibilities” consumer-facing sweepstakes to shoppers in the United States. Now through April 30, participants are encouraged via email and social media platforms to enter the promotion HERE for a chance to win a $500 gift card.

New this year, Hortgro is elevating its South African culture and pride with a distinctive promotional design that showcases the country’s flag and unique regional growing characteristics.

“We’re excited to share a bit more of the South African culture as well as the uniqueness of our growing region with this year’s promotion,” said Wilechia Van Der Westhuizen, Trade Development Manager at Hortgro. “Having the opportunity to continue educating U.S. consumers about what makes South African plums special is key to furthering our presence on grocery store shelves.”

By focusing on new cultivars and taste credentials driven by Mediterranean growing conditions, the South African stone fruit industry has achieved greater product consistency in an otherwise challenging category. Consumers can enjoy a reliable eating experience and consistently trust the product.

“We look forward to engaging with consumers during this third promotion period and encouraging them to enjoy South African plums during peak seasonality!” added Van Der Westhuizen. “We’ve introduced a few new recipes this year to showcase all the delicious ways plums can feature in every meal.”  

South African plums can be found at Costco, Sam’s Club and Wegman’s with high saturation in the Northeast region.

About Hortgro

Hortgro supports and represents South Africa’s deciduous fruit producers with a mission to create an environment that promotes equity, sustainability, profitability, and competitiveness in the market. The group’s service structure focuses on production, research and technology, communication, markets, and transformation within the industry, including stone fruit, pome fruit, and dried tree fruit. Visit www.hortgro.co.za to learn more.