Side Delights: Stock-Up Potatoes Drive Holiday Sales
December 4, 2025 | 6 min to read
Shoppers’ satisfaction soars with popular potatoes and prepared-ahead recipes
Newport Beach, CA – As consumers begin their holiday shopping and prepare for a month filled with holiday meals and entertaining, Side Delights® urges retailers to merchandise potatoes prominently as a reliable, high-velocity staple for the season.
Unlike many highly perishable produce items, potatoes offer a long shelf life and consistent household usage. When stored properly in a dark, cool, dry environment, potatoes can maintain quality for months1, giving shoppers confidence in stocking up early and reducing waste. As America’s #1 vegetable, potatoes continue to deliver strong category demand across all formats.
Side Delights® provides retailers with a broad portfolio designed to meet every shopper’s need: core bagged potatoes in multiple sizes and varieties (Russet, Yellow, White, and Red), top-selling convenience potatoes, petite potatoes, organic, and fresh-cut potatoes. This assortment enables retailers to drive incremental sales through strategic secondary placements, bulk displays, and cross-promotions tied to holiday meal planning.
“Potatoes remain one of the most dependable holiday performers, especially for time-pressed consumers looking for dishes they can prepare in advance,” said Kathleen Triou, President and Chief Executive Officer of Fresh Solutions Network. “From Thanksgiving mashed potatoes and mashed potato casseroles, quick healthy casseroles or potato turkey pot pies, Side Delights® helps retailers meet shopper expectations for convenience, value, and versatility during the busiest cooking season of the year.”
Retailers can leverage potatoes’ budget-friendly price point, strong household penetration, and relevance across multiple holiday menus to drive traffic and basket size throughout November and December.
The Side Delights® portfolio includes a variety of choices of nutritious, economical potato products to stock the pantry, prepare ahead, or enjoy any time. For more information on Side Delights® and its network of farms, visit FreshSolutionsNet.com, SideDelights.com, and GrownWhereItMatters.com.
About Fresh Solutions Network, LLC
Fresh Solutions Network (FSN) is the exclusive supplier of Side Delights® potatoes and onions. FSN is a group of family-owned potato and onion growers and shippers who help fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation, and customized assortment. Fresh Solutions Network, LLC partners include: Masser Family of Companies, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Fresh Solution Farms (White Pigeon, MI), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), and NoKota Packers, Inc. (Buxton, ND).