Reidsville, GA – Shuman Produce is excited to announce that it will be donating 2,602 pounds of its RealSweet® Peruvian sweet onions to Farm Share Florida after a successful four-week social media campaign. The #ShareTheSweetSpirit initiative was launched in early December and concluded at the end of the month.
Social media followers were encouraged to engage (like, comment, or share) on Facebook and Instagram #ShareTheSweetSpirit posts throughout the promotional period. Consumers also communicated how they were giving back to help others and making a difference in their communities during the holiday season. For every engagement, Shuman Produce pledged to donate one pound of RealSweet® Peruvian sweet onions. At the conclusion of the promotion, engagement totaled to 1,301. With such success, Shuman Produce decided to match the social media engagement and will donate 2,602 pounds of its RealSweet® brand Peruvian sweet onions to Farm Share Florida.
“Giving back has always been important to Shuman Produce; it’s one of our foundational pillars. We are excited to help make a difference in the lives of others all year long, especially during the holiday season,” said John Shuman, president of Shuman Produce.
“We would like to thank Shuman Produce for assisting us with our mission to alleviate hunger in our communities that need it most. Every item donated makes a difference for the hungry families served by Farm Share,” says Ashley Moore, Director of Marketing.
For more information on Shuman Produce’s year-round RealSweet® sweet onion program, visit realsweet.com.
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About Shuman Produce, Inc.:
Headquartered in the center of the Vidalia® growing region in southeast Georgia, family-owned Shuman Produce has been in the sweet onion industry for more than 30 years. The legacy began in the mid-1980s with a small family farm in Reidsville, GA and today has become a leading grower and shipper of sweet onions. Shuman Produce prides itself on providing only the sweetest, highest quality and safest produce available. For more information, visit realsweet.com.
About Farm Share, Inc.:
Farm Share, Inc. is a non-profit organization dedicated to working with local farmers to recover and distribute nutritious and healthy food to people in need. Last year, 40,497,190 pounds of food was made available to families, children, the elderly, the disabled, and veterans in Florida through Farm Share’s distribution program. For more information about Farm Share, volunteering, or becoming a partner agency please visit farmshare.org.
Source: Shuman Produce, Inc.
