Scare Up Produce Sales By Stocking Up On Specialty Fruits & Vegetables

LOS ALAMITOS, CA – Halloween is the perfect time to feature your specialty produce! Because of the holiday theme, shoppers will be receptive to creepy- looking fruits and vegetables to add to their healthy Halloween snacks and meal plans.

“The scary-looking produce provides fresh inspiration for shoppers to keep up with their healthy lifestyle during the candy-centric holiday,” said Karen Caplan, President and CEO of Frieda’s Produce. “Some of our retail partners have told us they encourage their produce personnel to have fun with this theme. For example, Green Cauliflower, roasted whole, can stand in for a roasted ‘brain,’ and Red Dragon Fruit or Red Cactus Pear add the ‘blood’ to beverages and fruit salad. The possibilities are endless!”

Frieda’s popular spooky food items include Stokes Purple® Sweet Potatoes, Buddha’s Hand Citron, Organic Finger Limes, Red Dragon Fruit, Red Cactus Pear, Black Garlic, Rambutans, Kiwano®, Purple Snow Peas, and Kabocha Squash.

Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s to book spooky food product, and to have access to Frieda’s extensive product information, high resolution images, and recipe database.

About Frieda’s Inc.

Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s programs for 2014 include Power of Purple, with a focus on the nutritional value of purple; Frieda’s Flavor Essentials, highlighting and promoting specialty ingredients for everyday cooking; and Eat One Fruit a Day That Scares You, which encourages everyone to #FearNoFruit. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.

Source: Frieda’s Inc.