RPE Expands Marketing Team, Adding New Marketing Director

Bancroft, Wis. — RPE Inc. has added a new Marketing Director, Tim Huffcutt. Effective October 24, Huffcutt will oversee all marketing strategies for our consumer, trade, local community and internal communication.

Huffcutt has worked in corporate public relations, communications and marketing roles for most of his career. Most recently working in the health care industry, with functional responsibilities from market research, planning and digital strategy to customer relationship management (CRM) and new business/acquisition activities.

A Wisconsin native and lifelong learner, Huffcutt received a Master of Business Administration (MBA) degree in 2015 from the University of Wisconsin-Oshkosh and is an adjunct instructor at Northcentral Technical College Business & Industry.

“I’m excited to be part of an organization that continually innovates and is well-positioned for sustained success,” Huffcutt said. “Joining a family firm and being exposed already to many aspects of the business — including supply chain and critical partner relationships — has been equally educational and rewarding.”

As Marking Director, Huffcutt oversee RPE’s marketing department while collaborating with RPE’s sales, customer service and new business development departments to effectively execute specific marketing activities.

“We are excited to have Tim Huffcutt join our company,” said Russell Wysocki, president and CEO of RPE. “Tim will be a tremendous asset to our company, and brings new perspective to our organization. His experience and leadership will help us to better serve our customers, further our connections with consumers and will help us continue to be category experts for potato and onion growth.”

RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.

Source: RPE