Sparta, MICH.— Riveridge Produce Marketing, the largest supplier of fresh Michigan apples, has acquired the sales operation of Jack Brown Produce, increasing their volume to 50 percent of Michigan’s fresh apple crop. With the increase in volume and varietal availability, Riveridge will be the one-stop solution for retail partners on quality Michigan apples year-round.
In addition to consistent year-round product availability, the expanded sales organization will be positioned to service retailers with quality fruit, expanded varietals and pack to order solutions. Both organizations are supported with innovative, forward-thinking growers who have adapted to market needs, which have provided for the fruit in high demand today.
“Both Jack Brown Produce and Riveridge Produce have complimentary grower communities making this union a natural fit,” said John Schaefer, president, Jack Brown Produce. “We each have modern packing facilities and growers invested in the future, utilizing the latest growing techniques and moving forward on the varieties and strains that support today’s consumer preferences.”
The Jack Brown Produce packing operation adds to the seven Michigan facilities packing for Riveridge Produce today. The expanded operation will offer additional pack time during the critical fall time-frame, while providing retailers additional flexibility, and a continuity program on Michigan apples. Sharing data and relationships, the two brands will be an all-encompassing source not just on fruit, but also marketing assets and analysis to help drive buying decisions.
“With two strong, forward-thinking bases of growers, continued investments in new production and a consumer-driven varietal mix, we look to solidify our role as Michigan’s fruit specialists,” said Don Armock, President, Riveridge Produce Marketing, Inc. “This is an opportunity to continue to share knowledge across our grower base and marry producers and customers based on their needs.”
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About Riveridge Produce Marketing
Riveridge Produce Marketing, Inc. is a vertically-integrated apple grower/packer/shipper/marketer headquartered in Sparta, Michigan, a unique growing region in West Michigan due in part to the elevation, proximity to Lake Michigan and ideal soil conditions. The company represents one-half of Michigan’s fresh apple crop and is leading the way in food safety, new orchard technology and innovation in sales and marketing. In 2017, Riveridge expanded into cider with its own facility, Riveridge Cider Co., pressing and bottling fresh apple cider in blends, varietals and seasonal flavors. Additionally, Riveridge markets fresh apples for Sunrise Orchards located in Gays Mills, Wisconsin.
