Putts and Clay Targets Keep Networking Fresh at SWIPE 2026

TUCSON, AZ – Some people love to network. Others find it awkward or even exhausting. No matter which type of produce industry pro you are, the Southwest International Produce Expo is designed to be a refreshing place to connect and conduct business. The event, best known as SWIPE, is redefining how trade show business gets done — by making it easy, laid-back and, most of all, fun.

Imagine more cold drinks over lively activity and less small talk at stale mixers.

Put Your Best Putt Forward at Puttapalooza
An attendee favorite, Puttapalooza is SWIPE’s answer to the 16th hole. It brings the entire event together for a boisterous day of putting challenges, cold beverages and prize-packed games. No golf handicap is needed here, as all SWIPE attendees are invited to spend Thursday, January 22 at the Club at Starr Pass to compete for prizes ranging from Bluetooth headsets to bottles of top-shelf spirits. This event, from 10:00 am to 3:00 pm is casual, energetic and packed with personality — just like the produce industry itself. 

Puttapalooza is a great way for all SWIPE attendees to come together during the SWIPE Desert Classic Golf Tournament. Cheer on your favorite golfing friends, interact with the teams as they take a swing by the Puttapalooza course, and have fun meeting other attendees during this first day of networking and activities.

Build On-Target Relationships at the Desert Clay Shootout
For attendees ready to swap the tradeshow buzz for fresh air and marksmanship, the SWIPE Desert Clay Shootout at Tucson Trap and Skeet Club offers a laid-back setting to unwind and connect with fellow attendees. Happening on Saturday, January 24, this event is part of SWIPE’s stay-and-play programming, which also includes the inaugural Pickleball Paddle Battle tournament and a border tour of local warehouses that handle fresh produce. 

The smaller group Saturday events are for those that want to stay and enjoy the SWIPE desert vibes for just a little longer. It’s not about hitting every clay pigeon. It’s about hitting it off with the people who matter to your business.

“At SWIPE, strong relationships are built on shared experiences that lead to meaningful business relationships,” said FPAA President Lance Jungmeyer. “Whether it’s on the green or at the range, we create moments that spark opportunities for fresh partnerships.”

From educational sessions and informal receptions to the luxurious retreat-style environment of the JW Marriott Starr Pass Resort & Spa in Tucson, everyone can network their own way at SWIPE, happening on January 22-24, 2026. Visit www.SWIPEexpo.com to register and learn more about the Southwest’s premier produce industry event!

About SWIPE
SWIPE (Southwest International Produce Expo) is the fresh produce industry’s can’t-miss event, designed to inspire innovation, build relationships, and elevate the entire supply chain. Hosted annually by the Fresh Produce Association of the Americas, SWIPE brings together buyers, retailers, and suppliers of fresh produce for an experience that combines fresh thinking with signature Southwest hospitality like no other. Learn more at www.swipeexpo.com.

About the Fresh Produce Association of Americas
Founded in 1944 in Nogales, Arizona, the Fresh Produce Association of the Americas has grown to become one of the most influential agricultural groups in the United States. Today, the FPAA provides a powerful voice for improvement and sustainability by serving the needs of more than 100 North American companies involved in marketing, importing, and distributing fresh produce. Learn more at www.thefpaa.com.