DENVER – U.S. retail sales of potatoes increased by both volume and dollar sales in July 2023–June 2024. Volume sales increased by 1.3%, and dollar sales for the year increased by 4.6% to $18.3 billion.
Fresh potatoes saw volume sales increase (2.2%), and potato chips (0.2%). Frozen potatoes remained steady with a slight 0.02% volume decrease. The largest volume increase was in deli-prepared sides (5.4%), though it represents 6% of overall sales.
Retail dollar sales increased for all potato types except fresh. The most significant increases were in frozen (14.6%) and dehydrated (8.9%) potatoes. Dollar sales of fresh potatoes remained steady, dropping 1% and remaining over $4.2 billion.
Yellow potato dollar sales increased 4.9%, along with petite (0.2%), medley (5%), and fingerling (+3.4%). Dollar sales of russets decreased 0.8%, along with reds (-7.5%), whites (-8.5%), and purples (-10.9%).
Retail prices increased 3.3% to $2.37 per pound for all potatoes in July 2023–June 2024, slowing down from the 19.8% growth seen last year. Fresh potato prices also decreased 3.2% to $0.96 per pound. These metrics indicate potatoes still offer strong value for consumers and the opportunity to drive more volume for retailers.
Volume sales grew for all fresh potato pack sizes except packs greater than 10 pounds. Dollar sales for fresh potato pack sizes less than 2 pounds grew 4.7%, while dollar sales for 2–4 pound packs grew 1.5% and dollar sales of 8-pound packs grew 7%. Dollar sales decreased for 5-pound packs (-2.1%), 10-pound packs (-6.6%), and packs greater than 10 pounds (-36.4%).
Circana (IRI) compiles these figures by working directly with retailers. Potatoes USA accepts no liability for the content of these reports or the consequences of any actions taken based on any information contained herein. Please reach out to Media@PotatoesUSA.com with any questions.
About Potatoes USA
Potatoes USA is the national marketing and promotion board representing U.S. growers and importers. Potatoes USA, the largest vegetable commodity board, was established in 1971 by potato farmers to promote the benefits of eating potatoes. For more information on Potatoes USA’s mission to “Strengthen Demand for Potatoes,” visit PotatoesUSA.com.
