IRI data for the calendar year 2019 (January through December 2019) showed success with dollars and volume sales for total potato sales at retail. Total dollar sales increased by 2.2% and volume increased by 0.4%. Potato chips, frozen potatoes, refrigerated potatoes, and dehydrated potatoes increased in sales volume. Refrigerated potatoes saw a 7.0% lift in dollar sales and a 4.6% lift in volume sales, the largest for any category. Canned potatoes and deli-prepared sides declined in sales volume. Deli-prepared sides declined in both dollar sales by 2.5% and volume sales by 3.1%.
Fresh potato sales increased in dollar sales by 1.5%. Volume sales for fresh potatoes declined by 1.0% during 2019 compared to 2018. Russet and red potatoes were the main driver in the decline in fresh potato sales volume. Russet sales volume fell by 2.1%, and red potato sales volume declined by 9.7%. Yellow, white, and medley fresh potatoes saw an increase in both dollar and volume sales.
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| 2019 Total Potato Sales | 2019 Fresh Potato Sales |
